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Marketing Event Strategist

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Description

The Marketing Events Strategist at Mountain America plays a crucial role in executing a wide range of events, including branch openings, community gatherings, business development events, and sports marketing initiatives. Responsibilities include representing the Credit Union professionally within the community and among Mountain America’s team members. Additionally, this position will take ownership of logistics and budget management for assigned events, reporting to marketing leadership.

SCHEDULE

Full-Time

LOCATION

Mountain America Center

9800 S Monroe St

Sandy, Utah

To be effective, an individual must be able to perform each job duty successfully.

Marketing Events Strategy & Execution

  • Support the Marketing Events strategy in coordination with the Marketing leadership team.
  • Execute product marketing strategies under the guidance of Marketing leadership.
  • Assist in developing proposals for promotions and events, ensuring project milestones and deadlines are met.
  • Collaborate with marketing leadership on strategic plans to drive account growth and enhance products and services through events.
  • Conduct research to inform decision-making about event possibilities.
  • Recommend event venues that align with brand exposure and profitable returns on investment (ROIs).
  • Work closely with the Marketing Events Manager to provide regular reports on events, including ROI data.

Events Planning & Execution

  • Plan and execute events for Executive-level type of events.
  • Coordinates social media needs for events & manages QR codes and ‘Enter to Wins’ to drive leads.
  • Partner with the Marketing Event Manager to build the event calendar and collaborates with the marketing department and internal departments to ensure best-in-class communication and promotion of events.
  • Administer project management for assigned events and ensures timely achievement of milestones and adherence to deadlines.
  • Develop and execute comprehensive event plans, timelines, and budgets for assigned events. Reports back to Marketing Event Manager on budget adherence.
  • Ensure that events are managed appropriately to deliver a strong brand experience and support the credit union’s mission, vision, and values while providing education on available products and services.
  • Propose new ideas to improve the event planning and implementation process.
  • Plan and execute Executive team business development events as assigned.

Team Management & Development

  • Partner with Marketing Events Manager to develop and lead training content for quarterly staff training.

Stakeholder & Contract Management

  • Own certain marketing partnerships with vendors by building strong relationships, owning the communication, and serving as a brand ambassador for these relationships.
  • Work with the marketing department and internal departments to ensure best-in-class communication and promotion of events.
  • Personally represent MACU in interactions with event attendees, and professionally coordinate with MACU executives and staff.

Budget Management, Equipment Oversight, and Event Logistics

  • Maintain and track inventory of all event giveaway items.
  • Oversee the logistical aspects of designated events, encompassing equipment, signage, shipping, transportation, giveaways, promotional materials, catering, and more.
  • Manage assigned event budgets including the equipment budget and promotional items budget.

Additional Duties

  • Flexible hours, overnight travel and weekend work is required.
  • Perform other duties as assigned.

KNOWLEDGE, SKILLS, and ABILITIES
The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Experience
Four or more years marketing, public relations, or events experience.

Education
Bachelor's degree from an accredited institution in business, marketing, finance, or related field preferred. An additional three years of progressive professional experience may be substituted in place of a degree. Education will be verified.

Computer/Office Equipment Skills

  • Advanced skills with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel.
  • Experience with analytical and reporting software preferred.

Language Skills

  • Demonstrated ability to clearly express ideas, methodology, results and recommendations verbally, in writing and through insightful reports and graphic illustrations.
  • Demonstrated ability to document outcomes and present information in a manner appropriate for key stakeholders and all levels of the organization.

Other Skills and Abilities

  • Ability to work both autonomously and collaboratively in a fast-paced environment.
  • Self-starter with strong organizing and time management skills and the ability to work productively and efficiently in a fast-paced environment with multiple projects and timelines.
  • Knowledge of credit union products and services preferred.
  • Ensure compliance with regulatory requirements for all event activities.
  • Adaptive to change, responds positively to altered circumstances or conditions.
  • Take initiative to be a problem solver and provide suggestions to improve processes and efficiencies.
  • Excellent interpersonal skills including writing and verbal communication.
  • Valid driver's license and good driving record required.



PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands
Ability to sit, talk and hear consistently.
Ability to stand, walk, and use hands to handle or reach occasionally.
Ability to work nights and weekends regularly.
*In Office position at Mountain America Center


Vision Requirements
Close vision (clear vision at 20 inches or less)
Distance vision (clear vision at 20 feet or more)

Weight Lifted or Force Exerted
Ability to lift up to 50 pounds occasionally

Environmental
There are no unusual environmental factors (such as a typical office)

Noise Environment
Moderate noise (business office with computers and printers, light traffic)

***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***

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